Ordering Race Photos

So, when did you last order a photo from a race in which you participated?

Honestly, I can't remember the last time I bought one, but I thought this was an interesting question recently posed in post in the Run To The Finish blog.  Certainly, I have purchased a few in my time, but question is a legitimate one.

I understand there is a cost to local photographers or companies like MarathonPhoto setting up shop to capture you in your moment "in the sun."  But really - $34 to purchase one print of yourself looking like a sweatball? 

Perhaps there can be a little more economy applied to these fees for race photos.